Brand, Marketing & Innovation
A Fractional CMO turning your brand's potential into real business impact.
Brand, Marketing & Innovation
A Fractional CMO turning your brand's potential into real business impact.
A Fractional CMO turning your brand's potential into real business impact.
A Fractional CMO turning your brand's potential into real business impact.
I’m a senior marketing leader with 18+ years experience across retail, FMCG, and luxury. I help brands grow through strategic clarity, bold storytelling, and multi-channel execution.
From global corporations to agile startups, I’ve led brand transformations, digital acceleration, and CRM evolution.
I bring relentless curiosity, decisive action, and a collaborative spirit that aligns teams and drives ideas into market for impact.
I offer a blend of strategic insight and hands-on execution; whether through tailored workshops, fractional leadership roles, or operational marketing support.
Key Focus Areas: Brand Strategy & Repositioning, Market Plan & Commercial Framework, CRM & Loyalty Growth, Innovation Management, Omnichannel Campaigns, Retail Experience & Animation, Marketing Organization Transformation, C-Suite & Board Collaboration, Part-Time CMO
Led full marketing and CRM operations as Marketing Director, overseeing omnichannel campaigns, loyalty strategy, and brand development across all categories.
Managed global brand strategy across NA, EMEA, and APAC for luxury and mass-market brands in beauty, wellness, and home care, driving consumer-centric innovation and market growth.
Defined Innopearl’s B2B value proposition, built its marketing engine, and led strategic lead generation with global corporate innovation teams.
Building a comprehensive brand framework—from OGSM and “where to play” strategy to visual identity refinement and go-to-market activation.
Repositioning the brand for premium growth, crafting authentic storytelling and upgrading the brand’s identity to better reflect its purpose and artisanal values.
Contact me to discuss your business, brand and marketing goals.
English (native) and French (professional fluency)
Chemin de Pra Perey 2, Grandvaux, Switzerland